Branding Matters!!
"Branding, staying on brand building your brand, clarifying your brand".. and on and on are key topics currently. I even market myself as a Headshot and Branding photographer. While I am not a Brand developer, I can help with a crucial part of building your brand: the photographs.
When you are starting a new business or re- branding a current one- you quickly realize you need pictures!
Potential clients and customers want to see YOU and what you offer. Stock photos aren't a genuine representation of YOU, your business or your brand. You can really stand out from your competition with professional brand photos.
Before the shoot happens begin with figuring out your branding colors and style. What you wear can reflect this and sometimes the backdrop can as well. Most of my branding photos are portraits of just you looking welcoming, confident and knowledgeable.
Having a fabulous headshot is where I start all branding sessions. A headshot is often the first impression people have of you and it's essential to have that be all about a great expression and JUST your face. These are the best shots for profile pictures as those circles are so small and you want viewers to focus on your face-especially the eyes.
I add in variety with different expressions, wardrobe, posing, backdrops. locations and sometimes props in the branding portraits.
People connect with people, not just logos or products. Lifestyle or branding photography showcases your personality, values, and message. It makes you and your brand more relatable and trustworthy.
Consistency is key in branding. A cohesive visual identity across all platforms creates a professional and memorable brand image. Green is one of Kelly's brand colors so we used it in several images.
Props and Location
Props aren't always necessary, especially if you don't sell a product. However, you using tools of your trade or items with your brand on it can help clarify your message too. Sam is a website designer so a laptop and phone are key tools for her business.
The branding shoot can take place at my studio or on location. If you have an office, storefront, cafe etc that IS your place of business then that makes sense to feature that as part of your photos. Other times, a certain location just speaks to you for your photos. It's something we discuss in your Discovery call
What do you do if you are needing branding photos? It starts with a Discovery call! We'll go over what you are looking for and the process. If we are a good fit, we'll book in a date! We'll have a zoom call to go over wardrobe prior to the shoot as well as location if not using my studio. I include professional hair and makeup in the session fee so you don't have to worry about that!
It's a fun time that's all about YOU!
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